For 4,500 people every year they start one fateful day like any other, not realising they will need to rely on the enhanced medical care rapidly brought to them by Midlands Air Ambulance Charity.
The Mission Critical outdoor exhibition showcases former patients and their unique stories of when they were treated by the lifesaving pre-hospital service. Renowned fashion and lifestyle photographer, Nik Hartley, who has worked with British Vogue and Vanity Fair France, captures each patient in this not to be missed free exhibition.
West Midlands - 23rd - 25th July, Chamberlain Square, Birmingham
Herefordshire - 30th July - 1st August, Old Market, Hereford
Staffordshire - 11th 12th September, Beacon Park, Lichfield
Worcestershire - 17th-19th September, Cathedral Square
Shropshire and Gloucestershire dates to be added soon - check out social media for more information.
Exhibition partners: Wesleyan Safeguard Medical Irwin Mitchell LLP
Event sponsor: DRP Group