Support Your
Midlands Air Ambulance Charity
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Support As You Shop

We've been deployed to more than 60,000 missions, making us one of the busiest air ambulance operators in the UK!

We do not receive funding from the Government or National Lottery for our daily missions and rely on donations. 

Find out below how you can support your local lifesaving charity just by doing your usual shopping and at no extra cost to you! 

Amazon Smile

Support our vital pre-hospital emergency service each time you shop at Amazon by using Amazon Smile!

Amazon donates 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of eligible purchases.

To support our charity all you need to do is use this link, select our charity and then each time you shop we'll receive a donation!

Amazon Smile is the same Amazon you know. Same products, same prices, same service!


Amazon Smile


Give As You Live

Did you know you could raise funds for our charity for free every time you shop at your favourite retailers by using Give As You Live?

It takes two minutes to sign up and they'll turn a percentage of everything you buy into a donation to us.

It's free to use, there's a handy app and more than 4,000 stores to choose from including eBay, ASOS, Marks & Spencers and John Lewis!


Give As You Live

Shop With Give As You Live


Did you know we have our own shop on eBay?

You can help make a mission possible and bag a bargain at the same time!

It's a great way to support us if you do not live close to one of our charity shops if you prefer to shop online!


Browse Our Ebay Shop

There are over 3,000 retailers that will donate to your cause. All you have to do is visit GoRaise before you buy anything, and search for a product or a retailer.

You click out to the retailer and shop as normal. If you buy something online, you’ll get a nice email confirming how much you’ve raised.

You’ll also have your own account area with a summary of your progress and all your donation history.


Donate now